Show Me the Money!
Affluent consumers have always been one of the most elusive, and sought-after audiences for list brokers and marketing professionals . For over a century, the list brokers at WS Ponton have gathered the most pristine and exact marketing data on wealthy markets, and a lot has changed in 130 years!
Here is a sample of the WS Ponton catalog from 1955 with a breakdown of New York City’s most affluent markets. At the time, there were less than 2,000 millionaires living in the New York area!’
Today, WS Ponton is still the most trusted provider of list broker data for affluent markets and it’s there are 389,100 millionaires residing in New York City…that’s more than 1 in every 25 New Yorkers! NYC top the United States in the most millionaires per caSan Francisco.pita, followed by Houston and
Did You Know? One in every 25 New Yorkers is a millionaire!
At WS Ponton, we know where the most affluent markets are and how to reach them. Whether your marketing team wants to reach out to socialites, philanthropists, retired billionaires, even luxury car lovers, WS Ponton has the consumer data to help list brokers access these valuable markets.
As the affluent market grows and changes, WS Ponton is always one step ahead with the most valuable list broker data for wealthy, and ultra-wealthy consumers around the country.